KRISSIA STORYBOARD

   We were asked to do a storyboard about an advertisment of Krissia's purpose: make the kids eat more fish. So we invented this little story, I think it is funny and it could  work well.

THE FILM: THE GENERAL

THE GENERAL, 1926

Unitaed States of America, Georgia (American civil war)

The silent area

Director: Buster Keaton
Co-director: Clyde Bruckman

Cast:

• Buster keaton - Johnnie Gray (main character railroad engineer)
• Marion Mack - Annabelle Lee (Johnnie's girl)
• Glen Cavender - Union Captain Anderson
• Jim Farley - General Thatcher
• Frederick Vroom - Confederate General

Music:
Carl Davis (1987)
Robert Israel (1995)

The story:

     Johnny and Annabelle had almost a relationship but when the war was coming Johnny was not allowed to enlist so Annabelle didn´t want to hear anything from him untill he enlisted.
     One day, Johnny's train was stolen and Annabelle was kidnapped because she was in there. Johnny went after the rivals in comic action scenes. Johnny arrived till the soldiers without being seen and as he Heard some strategies of them he tried to rescue Annabelle and return to Georgia.

Analysis:

Of course my favourite character was the engineer, Buster Keaton, because he was amazing as much as actor and director. The film is pretty short and the main character's interpretation was great so anyone could see this film without big problems.

The story doesn't have any philosophical meaning because Keaton did this film just to have a good time and laugh. I think Keaton did it very well because I enjoyed the film more tan I expected and this is awsome considering the films we have nowadays.

The pitch:

- The war starts and the main character is not allowed to enlist
-  His train is stolen and he goes after it
- He catches them and he tries to return without being seen

The story pattern:

1. YOU: Johnny is a railroad's engineer
2. NEED: seduce Annabelle and get in uniform
3. GO: his train is stolen
4. SEARCH: Johnny steals another train and goes after his train
5. FIND: he finally arrives to his train
6. TAKE: his return home is very difficult with a lot of obstacles
7. RETURN:  he comes back and he is accepted
8. CHANGE: Annabelle falls in love with him and Johnny enlists

THE PICTURE

   We have to take a picture of our neighbourhood, Antiguo, appliying the tips we learnt last term. If we like the picture it would be sent to 'Txirain Elkartea' to participate in a contest.

  I took this picture just because I was excited by the snow and it turned out to be a very nice photo. The church often is the main protagonist in a photo but thanks to the trees the picture looks more special and original.

OUR PROJECT

1. A ravioli made of surimi with a filling that could be any sauce. We thought about using 
different shapes and colours so it would be attractive to children.

2. Two virtues we found in this project would be the capacity we had to create something new 
and how easy it was to work on team. We were really helpful between us and the ideas came 
very fast.

3. We had a problem with the conservation of the product because we weren't sure if surimi and
pasta could conservate well together. After asking the girls of this enterprise, they told us there
was no problem. Another trouble happened when in the Visual Thinking class we had to 
organize very well to make a creative message. We ran out of time, but we got it.

4. To make it real, the company would have to talk and make business with another one and  
produce the pasta as Angulas Aguinaga isn't able to cook it.

5. Our proposition is directed to children and teenagers. We followed some of the points like 
giving colour to our product and using different shapes to make it more attractive. As they told 
us, we also used our imagination and all of us think that the final result is creative.

6. As we said before, we would have to contact with another company so we have the pasta, 
the surimi would be cooked in Angulas Aguinaga as it is now.

7. It's innovative, appeals to children and adults too, there's nothing like that nowadays and it's 
easy to cook.

VISUAL THINKING

We had a Visual Thinking class last week and it was really educational. We talked about how to make 
the message more attractive by using different shapes and colours or signs as you can see in the 
picture. After that, we had ten minutes to create an advertisement of our product for our project with 
Angulas Aguinaga, and that wasn't enough time. I think we all had fun and learned a lot in this lesson.

CONTRAST

Hi everybody!

In this entry we are going to show you what Iñigo has taught us. He made an example and we have
 tried to make the same with our idea. Here we have our. We made a canvas and a swot to show the
process.

We did this with Iñigo and it was very helpful to develop our idea. Later Ainhoa tough us how to work 
as a team and I think that we learnt a lot and that is something we won´t forget. Finally Javier came 
and we worked on the visual thinking with him. It wasn´t easy and we weren´t very good but I think that
 in the future we will be grateful.

CANVAS

HOW We thought about using  different ravioli shapes  like stars, fishes, hearts…  Other thing would be to  colour them. The last idea  would be to draw something  (like a cruise) among the  people who had bought Krissia.	WHAT The idea is to create a  new type of ravioli. In this  case the filling of the ravioli  would be Krissia. The raviolis  would have different  shapes and colours to  make it more atractive for kids.	WHOM This product will be  directed to families. The  intention is to make teens and  kids eat our product. The  buyers are going to be the  parents.
HOW MUCH The raviolis would be a bit expensive in the beginning  because it is a brand  new product but it would became  profitable with the time.

SWOT

STRONG	WEAK
The product has carbohidrats  and proteins. It would be easy  to combine.	We don’t know if the  conservation would  be possible. At the beginning it would  be difficult.
OPPORTUNITIES	THREATS
Kids and teenagers like pasta. They are atracted by  colours and shapes.	There are a lot of variety of  fish in the market, and also a  lot of type of ravioli.

After doing the contrast with Angulas Aguinaga we decided that the best idea would be to a ravioli 
made of surimi instead of our first idea which was a ravioli made of pasta. The filling of the new ravioli 
would be made with some other products of Angulas Aguinaga and different sauces.

OUR PRESENTATION